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ABOUT 7 BRIDGES, EXPERT ADVICE, RELATIONSHIP MARKETING

Wednesday 13th January, 2016

RELATIONSHIP MARKETING

According to emarketer, an estimated 2 billion consumers worldwide are expected to own a smartphone within 2016. This will help business stay connected with their clients a lot easier by using relationship marketing.

Relationship marketing is a customer relationship management (or customer relationship marketing) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

The goal of relationship marketing (CRM) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

How can you create a meaningful community and use personalization in the process? DATA. We now can have a verity of personalized data at our fingertips to use when forming and shaping communities such as these. Using our platform to track and measure the outlets that are working best in reaching your clients, which clients need a few more touches, and which clients are a sales-ready lead.


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