According to research, within 2016 as consumers search within social media, brands will get an automatic boost. A new platform will manifest do to the all-in-one for buying and payment without having to leave social media sites. By integrating these methods within the social media sites such as Facebook and Twitter, consumers will be able to by pass Google, Bing, and Yahoo while searching. Consumers will instantly be allowed to post directly to their social media sites. Making the buying process easier, but also make it an experience for the consumer.