Magna IV Communications

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Magna IV Communications, a multichannel, print and marketing solutions company, offers interactive campaign solutions to clients. 7 Bridges Marketing and Magna IV teamed up to develop a cross channel marketing plan for Auto Sales Link to promote lead generation for their sales tool that helps auto dealerships across the country connect with their clients.

Details: 7 Bridges Marketing and Magna IV teamed up to develop a cross channel marketing plan for Auto Sales Link to promote lead generation for their sales tool that helps auto dealerships across the country connect with their clients.

After analyzing their database and current marketing initiatives, a personalized direct mail program was created to generate leads for their low-cost solution to a high tech problem.    Direct mail, emails, and personalized websites were developed to slowly educate clients and generate interest in receiving free product samples or to sign up for their program.  The campaign consisted of testing different creatives, content, direct mail, personalized urls, surveys, non-responder direct marketing all packed with creativity, relevancy, personalization, marketing intelligence and compelling offers.

Magna IV Communications

No image

Magna IV Communications, a multichannel, print and marketing solutions company, offers interactive campaign solutions to clients. 7 Bridges Marketing and Magna IV teamed up to develop a cross channel marketing plan for Auto Sales Link to promote lead generation for their sales tool that helps auto dealerships across the country connect with their clients.

Details: 7 Bridges Marketing and Magna IV teamed up to develop a cross channel marketing plan for Auto Sales Link to promote lead generation for their sales tool that helps auto dealerships across the country connect with their clients.

After analyzing their database and current marketing initiatives, a personalized direct mail program was created to generate leads for their low-cost solution to a high tech problem.    Direct mail, emails, and personalized websites were developed to slowly educate clients and generate interest in receiving free product samples or to sign up for their program.  The campaign consisted of testing different creatives, content, direct mail, personalized urls, surveys, non-responder direct marketing all packed with creativity, relevancy, personalization, marketing intelligence and compelling offers.

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