RAE Corporation / Lead Generation

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Manufacturer
Lead Generation Campaign

Objective/Solution: RAE Corporation specializes in the design and production of engineered heating, cooling, and refrigeration systems. Their corporate goal is to provide expertly designed cooling systems that meet the requirements of customers. RAE Corporation manufactures products in four divisions; Century Refrigeration, RAE Coils, Refrigeration Systems and Technical Systems. For over 40 years, Rae has maintained a founding commitment to excellence in People, Relationships, and Products.

Details: JD Young and 7 Bridges Marketing was retained to conduct an Integrated Marketing Strategy to assist in a new product/prototype launch for a division of RAE, Century Refrigeration. Currently, a prototype has been built for their new unit cooler, which is a hybrid of the A- Series/BOC Unit Cooler. Century Refrigeration would like to conduct a marketing campaign that helps them evaluate customers perception of the industry, their company and the new product in comparison to its competitors. Century Refrigeration would like to learn what effects the buying decision of their clients and prospects as well as some of their product needs. Eric, owner of Century Refrigeration, is specifically interested in metrics such as participation of survey/interview of customers, a better understanding of customer needs and wants, their vested interests in new product design, areas of innovation interests, changes desired in existing prototype and ultimately effect the buying decision of customers to sell more unit coolers.

RAE Corporation / Lead Generation

No image

Manufacturer
Lead Generation Campaign

Objective/Solution: RAE Corporation specializes in the design and production of engineered heating, cooling, and refrigeration systems. Their corporate goal is to provide expertly designed cooling systems that meet the requirements of customers. RAE Corporation manufactures products in four divisions; Century Refrigeration, RAE Coils, Refrigeration Systems and Technical Systems. For over 40 years, Rae has maintained a founding commitment to excellence in People, Relationships, and Products.

Details: JD Young and 7 Bridges Marketing was retained to conduct an Integrated Marketing Strategy to assist in a new product/prototype launch for a division of RAE, Century Refrigeration. Currently, a prototype has been built for their new unit cooler, which is a hybrid of the A- Series/BOC Unit Cooler. Century Refrigeration would like to conduct a marketing campaign that helps them evaluate customers perception of the industry, their company and the new product in comparison to its competitors. Century Refrigeration would like to learn what effects the buying decision of their clients and prospects as well as some of their product needs. Eric, owner of Century Refrigeration, is specifically interested in metrics such as participation of survey/interview of customers, a better understanding of customer needs and wants, their vested interests in new product design, areas of innovation interests, changes desired in existing prototype and ultimately effect the buying decision of customers to sell more unit coolers.

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